Standing in our customers’ shoes

This way of thinking dates back to 1960, Showa Denki’s 10th year of operation, and has been at the core of everything we have done for over half a century now. If we want to continue to be accepted not only in Japan, but around the world, meeting our customers’ needs is a must. All that's required is standing in the customer's shoes and being thoroughly customer-oriented. Our company culture sees us committed to being as convenient as convenience stores are in Japan. We exist today simply because we mobilize all of our senses to anticipate our customers’ needs and deliver the products and services they want. This is something we are proud of.

What forms the basis of our SDG Ways? It is our MAGOKORO, an important focus in everything we do. New realizations, delicate thoughtfulness, heartfelt hospitality -- at the heart of each of these is the uniquely Japanese sense of dedication and integrity expressed as MAGOKORO. Technological skill alone will not enable us to deliver services that exceed customer expectations, or products that surprise and delight. It is our MAGOKORO that will infuse our technology with new value, and give us the power to surpass customer expectations.

In 2020, Showa Denki will reach its 70th year of operation. But this is nothing more than a stepping stone for us. As we move forward, we will continue to focus on technology that manipulates “wind, rotation, and flow,” generating new solutions that allow us to proceed steadily toward the goal of becoming a 100-year business.

Looking ahead to future generations, we will be moving the world in new ways. And we will continue to deliver moving experiences through actions grounded in our MAGOKORO. As a service company that embodies our vision of “Moving in new ways/Building new global momentum,” we will continue delivering experiences that exceed expectations.

Kensaku KASHIWAGI, President & CEO